This public relations campaign for the Liberty Hope Foundation (LHF) aimed to raise $5 million in 12 months to fund the construction of a new medical facility for children with disabilities. The campaign focused on donor engagement, community outreach, and digital marketing to increase brand awareness and drive donations.

Key strategies included email marketing, social media outreach, local fundraising events, and corporate partnerships to engage both existing and prospective donors. A detailed project timeline and budget ensured efficient resource allocation, while performance metrics such as donation conversion rates, email engagement, and social media analytics were tracked to measure success.

The campaign also outlined a comprehensive management strategy, including stakeholder communication, risk mitigation, and team performance tracking, to maintain project momentum and ensure accountability. Through these efforts, the Liberty Hope Foundation aimed to strengthen its mission of providing financial and emotional support to children with disabilities and their families.